Designing for me is not a 9-5 job, but a life pursuit of walking circles around convention, advocating great design in rigid industries, empathizing with users, and diving into uncharted territories. At age 20, I got my start designing skateboard campaigns in Transworld and SURFING magazine. Fast-forward 7 years later, and I’ve designed for web e-commerce and enterprise mobility, organized user studies at Fortune 500 company sites, and collaborated with some of the west coast’s most notable street artists. And that’s probably why I fell in love with design – you can jump between realities and still find a way to leave a mark.
The name BECADE formed when I was trying to describe my love for Northern California – its driven identity, sensible design, and progressive culture. I think of letters as just shapes that can be designed and merged to give context new meanings – just ask Edgar Allen Poe. Derived from Latin, the word is defined as a “beautiful cadence”, pronounced bee-cade.
Design at BECADE goes beyond pixel-pushing or flow charts because I believe design is an integral part of everyday life. I always consider factors that will extend the life of whatever I design: audience interaction, placement, emotional triggers, learning curves, and adoption trends. Whether it’s leaving moon chart flyers in the lobbies of co-working spaces or designing an event poster for a meet-and-greet session with graffiti artists, I see design as an ongoing experiment for everyone to enjoy.